The Lindt Lindor Side Saddle Displays at the 2013 Discover Ireland Dublin Horse Show

Lindt Chocolate Ireland continues its very successful sponsorship of the 2013 Side Saddle Displays at the Discover Ireland Dublin Horse Show (7th-11th August).The Lindt Side Saddle Displays will take place on Thursday 8th August (coinciding with Blossom Hill Ladies Day) at 1.55pm in Ring 2 and on Sunday 11th August at 1.15pm in Ring 1

A team of accomplished side saddle riders, led by Susan Oakes, will take part in two stunning and informative displays sponsored by Lindt. The displays aim to showcase the art and elegance of side saddle riding and will include a variety of disciplines within side saddle; Showing, Concour D’elegance, Dressage, Hunting and Show Jumping. These displays will inform spectators about the heritage and tradition of side saddle riding, including information on the strict dress code and the history of the ‘habit’ (the ‘uniform’ worn by side saddle riders). Each rider taking part in the display will wear a different habit to show the variety of attire worn for this speciality but will also capture the timeless elegance of side saddle riding.

As part of the sponsorship, Lindt will be handing out Lindor milk chocolate pralines across the entire show (7th-11th August) in the Band Lawn area, Simmonscourt and around the main Show Rings. The Lindt Lindor team will be hard to miss, dressed in elegant red dresses and Lindt sashes and handing out delicious Lindt Lindor pralines of course! Ladies day entrants, spectators, horse riders and chocolate fans alike will get a chance to taste the distinctive smooth melting Lindt Lindor milk chocolates at the Discover Ireland Dublin Horse Show.

“We received a fantastic reaction from show-goers to our Lindt sponsorship of the side saddle displays last year and we are excited to be part of this unique experience once again. The Discover Ireland Dublin Horse Show is an iconic Dublin event which we are very proud to be a part of and the side saddle displays symbolize quality, elegance and tradition which are attributes that epitomise the Lindt brand,” said Lindt Marketing Manager Mairead Garvan.

7th – 11th August, 2013

Susan Oakes, current world record holder of the British and Irish side saddle high jump, indulges in her passion for side saddle riding every spare moment she can find. “I’ve always enjoyed horse riding, but there was something about side saddle that really appealed to me. It is the epitome of elegance and sophistication and is steeped in a wealth of tradition. I really enjoy educating people on this historic pastime and we are delighted that Lindt has once again come on board to sponsor the displays ensuring that the history of side saddle riding and the visual spectacle lives on”.

For further information and high res imagery please contact:

Joanne Byrne – Presence PR – 01 6761062 – joannebyrne@presence.ie

Gemma Kenny – Presence PR – 01 6761062 – gemmakenny@presence.ie

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NOTES TO EDITOR

Lindt Side-Saddle Discover Ireland Dublin Horse Show Timetable:

  • Thursday 8th August – Lindt Side Saddle Display - Ring 2 – 13.55 - 14.35
  • Sunday 11th August – Lindt Side Saddle Display - Ring 1 – 13.15 – 13.45

Lindt Lindor

Inspired by a secret recipe, Lindt’s master chocolatiers have created Lindor with a delicious Lindt chocolate shell filled with smooth melting milk chocolate. The Lindt chocolate range including the Lindt Lindor collection is available in all good retailers nationwide.

7th – 11th August, 2013

Side Saddle – Did you know?

As Emily Post (American author famed for her writing on etiquette) once wrote of the riding habit “no matter what the fashion happens to be, it is like a uniform, in that it must be made and worn according to regulations” and that is as true now as when she wrote it in 1922.

  1. Ladies may NOT wear earrings
  2. The last button on the waistcoat should ALWAYS be undone
  3. Black gloves should NEVER be worn – unless in mourning
  4. There should be an odd number of plaits on the mane
  5. Hoof oil should ALWAYS be used
  6. The cane should be brown leather NEVER black
  7. The veil attached to the hat should ALWAYS black
  8. The hair bun should sit touching the bottom of the hat
  9. A spur should ALWAYS be worn
  10. Long polished black boots should ALWAYS be worn